In this “Let’s Rebrand Depression and Anxiety” series video, Caroline and Bill talk about using a clinical term in a pithy way. For example, saying “Oh, I’m so OCD” after triple-checking that a door is locked. They discuss when and why you might want to reconsider. A transcript is provided below.

Bill: Let’s rebrand depression and anxiety. Hi, I’m Bill Bernat.

Caroline: Hi, I’m Caroline Garry. And I’m wondering, have you ever heard someone use a clinical term in a pithy way?

Bill: For example, I tend to click my car a lot of times to make sure it’s locked. Like click, is it locked? Click, is it locked? And I used to joke, “Oh, I’m so OCD.” And then Caroline and I did a storytelling show a couple years back about depression and anxiety. And as she was sharing her story about living with obsessive compulsive disorder, she told me how things were so bad that she couldn’t sleep at her own apartment because she was worried her breath would scratch the surface of her new computer from across the room. And I thought, whoa. By the way, she gave me total permission to tell you that. I would never share that information about somebody without their permission. But the next session I said after hearing her story, I decided I was not going to joke that I’m OCD anymore.

Caroline: And I, gosh, I was so moved that you were willing to open up that conversation and then change a behavior. And I really appreciated that, Bill. I have heard people use other terms too, like, “Ugh, this weather is so bipolar.” Well maybe it’s gone from hot to cold and then back again, but that doesn’t make it bipolar. Or “Ugh, choosing a tortilla for my burrito is giving me an anxiety attack.” Hey, I’ve been to Whole Foods, and I agree that 30 options is a lot, but I’ve never found myself laying in the middle of aisle 10 in the fetal position. So not really an anxiety attack.

Bill: No, not an anxiety attack. Although what exactly is a spinach burrito?

Caroline: Who knows, really?

Bill: Stay tuned for more tips about how to rebrand depression and anxiety in your company.